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Marketing Insights That Actually Work

Real strategies, proven tactics, and honest takes on digital marketing – from the team that’s been winning search since 2002.
Google Search Console Now Tracks Social Media Performance. Here Is What to Do With It.
Google Search Console Now Tracks Social Media Performance. Here Is What to Do With It.
Key Takeaways Google Search Console can now show how eligible social media content performs in Google...
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When Google Answers First - A Better Way to Plan Content
When Google Answers First: A Better Way to Plan Content
A homeowner types “roof replacement cost” into Google. At the top of the page, they see a short answer...
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The Crawl Budget Issues Hiding Inside a 10000-Page Website
The Crawl Budget Issues Hiding Inside a 10,000-Page Website
A website with 10,000 pages is not automatically too large for Google. Many websites have far more pages...
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Ranked Clicked Read - How Search First Content Gets Your Website to Google Page One
Ranked, Clicked, Read: How Search First Content Gets Your Website to Google Page One
A lot of businesses I talk to have the same story. They have been putting out content for months, sometimes...
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Close-up of computer screen showing colorful HTML and structured code syntax on a dark editor background.
Schema Markup Won't Get You Cited in ChatGPT. Here's What Google Actually Said
I need to say something that’s going to annoy a lot of agencies selling “AI schema audits”...
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A flat-lay desk setup featuring a light-box sign reading "LOCAL SEO" beside a cup of black coffee, pencils, paper clips, and a blank spiral notepad.
Ranking in Several Cities Without Getting Flagged for Local SEO Spam
Key Takeaways Creating fake addresses for each city almost always leads to a suspended listing. Google...
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A person tapping a smartphone screen displaying a digital map, surrounded by large red location map pin markers set on a paper street map.
Local Services Ads: How to Build a More Profitable Local Lead System
Local Services Ads put service businesses in front of people searching for help. Visibility matters,...
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A hand in a suit pointing a finger to click a blue "Search" button next to a search bar displaying the text "Not Found".
Why Your Google Traffic Dropped and What AI Search Has to Do With It
You probably noticed it before you had a name for it. Traffic was fine, then it was not. You did not...
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Rear view of a person looking at fully stocked grocery store shelves filled with various packaged products.
Your Small Website Can Beat Giant Brands in AI Search, But Only If You Do This One Thing
I’m going to say something that would’ve sounded ridiculous two years ago. A three-person...
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Google Zero Click Searches Are Taking Your Traffic in 2025 and Most Businesses Have No Idea
Google Zero Click Searches Are Taking Your Traffic in 2025 and Most Businesses Have No Idea
Something weird started happening to a lot of website owners around 2024 and into 2025. Their rankings...
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